16-year-old girl, Treasure, appeared on Dr. Phil this week and declared, “I know I’m a Caucasian”.Asked by Dr. Phil why she identifies as ‘white’ even though her mother and her father are of the black race, she says she does not believe anything that anybody tells her.“When I wake up in the morning I just have such a great life and that my hair is so perfect; my skin isn’t ugly; and I’m not fat also, which is also really African American thing. So, like I’m just nowhere near like them, and plus they’re so thug and criminal – I can’t relate.” Though Treasure has relaxed hair, she uses the absence of kinks, curls and even weaves as further proof in her mind to demonstrate she is Caucasian. Furthermore, she says her nose is not large, her lips are not big and she has Kim Kardashian’s shape.

This idea that you are only beautiful compare to how much you conform to European beauty standards has been seen through out history. Your beauty is measured by how light your skin is to how straight your hair can be. There seems to be a lot of controversy around what black beauty is Black beauty is blocking how what the media or society has to say about how we look and knowing we are beautiful.

Even when black women are cast in movies or tv shows, they are a lot of the times lighter skinned women. That doesn’t discredit their “blackness” but it does show that the closer you are to Eurocentric beauty standards, the more you are represented in the media. A good example of this is in the Nina Simone biopic, a women who had dark skin and who’s skin color played a role in her life. Yet Zoe Saldana, a lighter skinned women was cast to play. Saldana was given a prosthetic nose and makeup was used to darken her skin. All of this was done even though there are capable actress who would’ve done a wonderful job playing Nina Simone, actresses such as Viola Davis.

“Some people say we got a lot of malice
Some say it’s a lotta nerve
But I say we won’t quit movin’
Until we get what we deserve …
Say it loud – I’m black and I’m proud!”

JAMES BROWN Lyrics from “Say It Loud – I’m Black and I’m Proud,” 1968. © Warner Chappell Music, Inc.

In Angela Harris’s article “From Color Line to Color Chart: Racism and Colorism in the New Century”, she speaks about how bi-racial people are what’s “in” now. How gracing everyone’s magazine is “light brown skinned women, with long locks not too nappy yet not too straight”. How what’s the new desired look is to be bi-racial and how that plays a large role in colorism.

“I was never on the cover of Ebony or Jet. They want white-looking women like Diana Ross — light and bright.” — Nina Simone

LOUIS FARRAKHAN and Rapper Lil B, also have made videos on the subject of black “ugliness” and Beauty. Who do you agree with? #KillDaEcho

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