The First Female Owner Of A Major American Sports League – is Afro-Latina!

Dany Garcia professional bodybuilder, producer and investor is the XFL’s new owner. Making Garcia, the first female owner of a major American sports league. And her partnering with the Rock, makes this a majority minority owned league. In 2020 Garcia become the first woman to own an equal or majority ownership stake in a major professional sports league in the United States.

What is the XFL?

The XFL,is a winter and spring professional football league launched by WWE CEO Vince McMahon. You might not have heard of it because The XFL has twice shuttered after one season, first in 2001 and again in 2020 . Former XFL owner Vince McMahon had invested $200 million in the league’s second go round,but the eight teams suspended play after five weeks because of a Pandemic you might have heard about. After Garcia and Dwayne Johnson (the Rock) purchased the bankrupt league that August, Garcia became the first woman to own a professional sports league. As The XFL’s return in February 2023 nears, Garcia is ready for the challenge ahead of running a professional sports league.

Why is Dany Garcia owning a professional sports league, important for woman?

I don’t know if you know this but, there’s a huge dearth of female representation in Executive America.

So many biases,” Garcia says. You can’t get frustrated. I’m talking to an organization and an audience who can’t fit me in their box. I’m breaking through all of these biases that exist just in the first handshake.” The daughter of Cuban immigrants, Garcia finds herself in a growing, albeit small, group of women CEOs. As of September 2020, there were 37 female CEOs employed at America’s 500 highest-grossing companies — just over 7%. Conversely the XFL has 14 women in management rolls, Garcia places a tremendous amount of responsibility on being the first female league owner.

“I often tell my female colleagues and team members, If we are succeeding quietly, we are failing.” Garcia goes on to say “I say this to women executive leaders or any woman who’s moving forward and wants to get success: We cannot be successful and be quiet about it,” … “For women of color in particular, it is so beneficial to say, This is what I’ve done. This is what I’ve accomplished. And to share it with as many people as possible.”

Dany Garcia- INC. MAGAZINES ‘ Female Founders 100 Issue ‘

Why is a Minority owned sports league important, to Blacks and Latino’s?

We’ll let the remarks made by Donald Sterling, former owner of the Los Angeles Clippers clearly express the need for minorities to own their own.

“I support them and give them food, and clothes, and cars, and houses. Who gives it to them? Does someone else give it to them? … Who makes the game? Do I make the game, or do they make the game? Is there 30 owners, that created the league or them? I own them!”

Donald Sterling- Racist
Donald Sterling being racist, with someone he “feeds”.

Minority activists have been calling for Sports to diversify it’s coaching and management ranks for years in an attempt to combat the racial injustices suffered by these communities. These injustices take shape in various forms, including in the hiring practices. There are only three Black coaches in the NFL’s 32 teams – Mike Tomlin in Pittsburgh, Lovie Smith in Houston, and Todd Bowles in Tampa. I didn’t count Miami Dolphins head coach Mike McDaniel, because he identifies as a “human being” with a Black dad (No Cap! I got a whole ‘nother article about this Kat and many like him).

Of the eight men who will be serving as head coaches for Garcia’s league – Hines Ward, Terrell Buckley, Reggie Barlow, and Rod Woodson – 4 identify as Black human beings with Human parents ( that’s 50%). While the NFL and multiple franchises are being sued by Brian Flores, Steve Wilks, and Ray Horton for their racist and discriminatory hiring practices.

Support Black & Brown Business

What arises through supporting Black & Brown-owned businesses is the celebration of the cultures. Supporting Black & Brown entrepreneurs over chain companies and large corporations allows the profits to fund businesses that authentically honor and respect Black & Brown culture and people, rather than when your 76% of the work force, attempt to just profit off of it and Us.

“It’s leadership’s responsibility to create all of the different opportunities. So with the XFL, that’s very specific for US (people of color)”…. “When we are looking at a room full of employees, the norm is not that this room is filled with white individuals. We don’t start in that position, and then you create diversity. We start with a diverse room and go from there.”

Dany Garcia – Sports Illustrated

Black & Brown-owned businesses face obstacles in creating and growing their businesses due to bias being seen as the “inferior version” of its white corporate counterpart by consumers, sometimes even more so by Black & Brown consumers. Approximately 4.3% of the 22.2 million businesses in the U.S. are Black-owned, and less than 1% are generating a profit margin greater than 20%. However 40% of businesses operating in predominantly white areas generate that. 40% compared to 1%, that’s called a large discrepancy. #supportblackownedbusinesses

The XFL hosted an invite-only showcase at Jackson State University on July 16 for HBCU football players

In 2021, the 32 NFL teams averaged 17.1 million viewers & generated revenue of $17.19 billion . And have a 75+ year head start. Can She compete?

Before the pandemic shut the world down and the XFL with it, the league averaged 1.9 million television viewers per game and generated nearly $20 million in gross revenue for the short season. It was projected to gross $46 million in profit had it completed the season, all exceeding business analysts expectations.

Also in 2020, ads sold during XFL game broadcasts generated another $50 million despite the season being cut short due to the pandemic. That’s over $100 million in projected revenue (Not $17 Billion, but not a bad foundation). Did I mention she acquired this company and all its properties for only $15 million. Looks like the XFL will be turning a profit.

Conversely Per Forbes, in 2018, the 23 teams that played in MLS combined for a $100 million loss. That’s with a complete season, playoffs and Chip – Daaaaaaaaamn!!

Not gonna fall for the ‘Banana in the Tailpipe’!

Dany Garcia’s XFL predecessors like all start up leagues had to deal with severely Network tilted broadcast agreements. These agreements usually gave little or no ad revenue from broadcasting to the new leagues. The networks have all the leverage. The TV public knows who FOX is, they never heard of your new league.

Ever ready for a challenge, Garcia is going big. Her sights are set high and plans include an expansion of the league from its current eight-team format; a focus on innovation and technology; and an emphasis on defining the culture of the XFL, which Garcia describes as “the younger, trendy, kind-of-a-cooler-haircut sibling.” She’s also not going to “fall for the banana in the tailpipe” and sign her league to a bad broadcasting deal.

The Walt Disney Company and ESPN announced that they have reached an exclusive multi-year agreement with Garcia and The XFL for exclusive broadcast rights for all 2023–2027 game day content, each season’s 43 games will be aired & streamed across ABC, ESPN, and FX.

“There is substantial income from day one,” the source texted of the ESPN contract, who then compared the league’s strategy to the 2020 startup version. “But every aspect of the overall plan is better, from the way they will leverage their new owners ( which include Dany Garcia and Dwayne “The Rock” Johnson ) … to the way they see the game being played, to the TV deals, to the marketplaces they chose, to the way they’re housing players, to fan engagement plans.”

Daniel Kaplan and Bill Shea of The Athletic

Inferior version of its White corporate counterpart it ain’t!

On March 14th 2020 I was supposed to take my sister, niece and nephews to see an XFL game, there first professional football game(great seats too). The season was cancelled 3 days before the game and my sisters kids were devastated. Come February 18, 2023 I will be in front of the TV/ Laptop/ Tablet etc. with family in toe, watching the Houston Roughnecks play, hopefully QB’d by PJ Walker. Hoping for a great game ,season and NY expansion team. I’ll also know that I will be participating in history. I hope you partake as well. Fitting the season starts in Black History month. All hail Dany Garcia the new Queen of Sports! Happy American Business Women’s Day! #supportblackowned

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